When it comes to reading articles or watching YouTube videos, people are choosing the latter.
What’s enticing about videos is that they capture attention of audiences easily. Whether for entertainment or educational purposes, videos are a great way for companies to distribute information and YouTube is the best platform for that.
Being the largest and most popular tool for hosting video content, this platform has more than 1 billion unique user visits every month, most of which are your prospects and customers. Businesses can use this social media platform to host videos from tutorials, employee interviews, customer testimonials, virtual tours, demos, slideshows and more.
Businesses can also embed their videos onto their own website and social media channels including Facebook, LinkedIn and Twitter, further increasing the engagement and reach of the content. Research suggests that video posts on social channels are more likely to outperform other forms of content.