If your picture is worth 1,000 words, imagine how much more valuable your video will be.
At first, videos were left on the backburner of go-to tactics when online marketing became a thing. Today, videos are an integral part of digital marketing. Not only can videos be viewed and shared over countless social media platforms and advertising channels, but the potential to increase the number of viewers and level of engagement is exponential.
Consumers are more likely to share videos on social media and through emails and texts compared to articles and photos alone. When paired with other marketing activities, video assets can drastically improve marketing efforts and return on investment.