SEM – Search Engine Marketing

SEM includes many types of search advertising. Most common are pay-per-click ads on Google or Bing, which are displayed along with organic search results. Paid ads show up in searches for specific keywords or phrases that you choose. In most cases, you bid for these ads to show up in search results, but pay only when people click on them. If you target by geography, you can focus your advertising budget in areas most likely to generate the results you want. Paying for ads on networks like Google and Bing also allows you to target key phrases that people search when they are at the end of the buying cycle and ready to buy.

SEO and SEM—Double the Power

Although searchers are more likely to click on unpaid, organic links than on paid search advertising, research shows there’s high value in combining them. We will plan and execute paid search-advertising campaigns to make your search optimization more effective. A paid search ad helps your business occupy more of the scarce real estate on a search results’ first page (the one that matters). Studies suggest that click rates increase when searchers see more than one result for the same domain on the same page. Combining SEO and paid search campaigns also results in higher conversions—including everything from sales to email newsletter sign-ups.