Get seen at the top of search engines.
Before you get started with paid search engine marketing (SEM), you’ll want to be sure that your online presence is already fully optimized for search engines (SEO). Combining both SEO and SEM would only double the power of driving more traffic to your website.
Once fully optimized, SEM will further add credibility to your website once searchers are finding that yours contains the information they’re looking for. SEM includes many types of advertising, including Google or Bing-based pay-per-click (PPC) ads. Paid ads will appear in searches for the specific keywords or phrases of your choosing. Usually, you’ll make a bid for these types of ads, but you’ll only pay when the ads are clicked on. Additionally, you can do ad placements based on geography.