A picture is worth a thousand words.
Are you harnessing the powers of Instagram to display your best self?
Visual imagery through photos, graphics and videos is a powerful way to share your brand’s story and sell your products and services. This platform is accessible via mobile phones and desktops, but this social media network is mostly used on a smart phone by people who love to take and share pictures, and look at others’ photos.
Right now, the platform has over 400 million users, and your current customers and potential prospects are using it at this minute. Not only are millions of photos, videos and stories being uploaded by users on a daily basis, media hosted on Instagram are being “liked” by 3.5 billion likes per day!
This app utilizes hashtags and location connectors to organize data by categories, which makes it super easy for users to consume content based on favorite, relevant and trending topics. When used strategically, hashtags are a great way to expose your brand and images to beyond your current following.
It’s also a great marketplace to visually display your products, services and company to people who are accustomed to shopping through mobile apps. In addition to driving traffic to your profile and website, business accounts have the ability to allow shoppable links in stories.