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Lead Generation 101: What is Lead Generation And How To Do It

We go over what a lead is and isn’t, how to qualify leads based on where they are in the buyer’s journey and the fundamentals of generating leads.

Lead Generation 101: Why You Shouldn’t Buy A List of Cold Leads

We know you’re tempted to purchase a list of cold leads with the swipe of your new credit card. Don’t do it. Here’s why you should NEVER buy a list of cold leads and exactly what happens to your online and in-person reputation when you do. (Hint: getting blacklisted is one of the things)